How a uniform needs to perform so that it is fit for purpose for the individual is something we pride ourselves on.  We have innovated and developed uniforms that were traditionally designed for men so that they meet the needs of women such as those in the army and emergency services.  Our aim was to deliver female-specific designs that enhance comfort, movement and therefore performance.  We want our wearers to feel supported, safe and enabled, in a unform that is fit for purpose.

When designing a bespoke uniform our first step is to get amongst the wearers to determine their needs, get real feedback and then redesign the garments in a way that incorporates the latest technology for best construction, fit,  fabrication and functionality.

Important deliberations include:

•Comfort: a uniform you put on, leave on, that moves with you with consideration for accessibility and carrying equipment

•Performance: smart and functional clothing that fits while maximising safety requirements

•Durability: tough, enough to withstand a breadth of roles and tasks

Head of Merchandise, Vicky Wynn-Williams, said, “We have seen a huge trend in organisations reviewing the female offering in particular industries that are physically demanding. With an increase in female recruitment we are leading the way to support the female workforce with a commitment to extend research both on and off shore to find the latest technology and innovation to develop uniforms that cater to all shapes and sizes with a primary focus on keeping these wearers safe.”

Workwear Group Uniforms continue to work closely with ADF and VICSES

WWGU Team Member creating samples for testing in our in-house sample room at Port Melbourne.