Workwear Group Uniforms (WWGU) is proud to support our Victorian State Emergency Service (VICSES) volunteers through the supply of innovative and protective uniforms. In developing the uniform, we used in-depth wearer research and implemented changes based on feedback from real-life wearers.

Empowering Women in Emergency Services: Our Specific Female-fit Uniform for Victorian SES Volunteers

Workwear Group were excited to be part of the Jetstar uniform launch that took place this week. Suitably set in in a Hangar, with a runway for the catwalk, Jetstar unveiled the uniform designed by Genevieve Smart of Ginger & Smart and manufactured by Workwear Group Uniforms.

Jetstar’s New & Refreshed Uniform: Workwear Group Uniforms’ Latest Collaboration

In December 2019, VICSES began their Personal Protective Clothing (PPC) & Equipment Redesign Project. A key outcome of the project was to modernise and improve the uniform design for their volunteers and ensure that it was fit for the duties and activities they carry out. 

During project workshops and feedback collation, it became evident that priority needed to be given to a female-fit offering, before   release of updated Protective Clothing for VICSES members, planned for 2023. VICSES wanted all members to feel supported, safe, and enabled to represent the organisation. Across their volunteer workforce, they have 1,700 female volunteers, making up 33% of their overall volunteers. 

“We have seen a huge trend in organisations reviewing the female offering, in particular industries that are physically demanding,” WWGU’s Head of Merchandise, Vicky Wynn-Williams, said. 

“With an increase in female recruitment, Workwear Group Uniforms are leading the way to support the female workforce, with a commitment to extend research both onshore and offshore to find the latest technology and innovation to develop uniforms that cater to all shapes and sizes.” 

Our Lead Industrial Designer, Mark Godoy, led the team in designing a range of female-specific garments that incorporated the latest technology for best construction, fabrication, and functionality. 

The uniform was rolled out in March 2022, with more than 720 members ordering the new female-fit Personal Protective Clothing. 

“The change in fit is significant and has enabled female members to feel comfortable in clothing that is designed with their shape in mind,” said Lynette Connor, VICSES Manager of Assets. 

This project was expedited to meet wearer demands while still maintaining functionality and quality. Workwear Group Uniforms was chosen as the preferred supplier for VICSES due to our high-quality product offering for female-fit designs and our ability to meet production capacity and timeframes. 

Innovating and developing uniforms to meet the needs of women, such as those in the army and emergency services.

Design & Development of Specific Fit Uniforms

In partnership with Victorian State Emergency Service (VICSES), Workwear Group Uniforms is set to unveil a female fit PPC (Personal Protective Clothing), the first of its kind for emergency service female volunteers.

Female-Specific Uniforms

OTHER CASE STUDIES YOU MIGHT BE INTERESTED IN

AFAC, the Australasian Fire and Emergency Services Authorities Council, hosted their annual conference in Brisbane in August 2023 and Workwear Group Uniforms (WWGU) was proud to be a part of it.

2023 Australasian Fire and Emergency Services Authorities Council annual conference

 The conference is an important event where we connect with existing and prospective customers and showcase a range of garments. 

We displayed garments designed for Duty Wear, Structural and Wildlands which meet all regulatory compliance requirements. 

“The best thing about Workwear Group Uniforms is the culture of innovation and the culture of care for our people and care for our environment,” said Jamil Ganondvala, Workwear Group (WWG) Senior Textile Technologist. “This care reflects onto our products.” 

Our garments are designed around the wearer with an emphasis on comfort, performance, wearability, and breathability while providing full range of movement to allow for all activities. 

This event provided the opportunity for our team members to get direct feedback from customers. We heard about what wearers are liking in their uniforms, and any challenges that we can potentially solve. Visitors to our stand enjoyed a complimentary pair of our high-quality socks, something that we received positive feedback on at AFAC 2022.  

We’re looking forward to more opportunities to showcase our garments and collaborate with customers at AFAC 2024 in Sydney. 

Workwear Group Uniforms is responsible for providing apparel and footwear for paramedics, volunteer ambulance officers, call centre operators (triple zero calls), support staff and doctors that are a part of the MedSTAR Emergency Medical Retrieval team.

Developing wearer-tested operational uniforms

Female-specific uniforms

VICSES wanted all members to feel supported, safe and enabled to represent the organisation. Across their volunteer workforce, they proudly have 1,500 female volunteers (33 per cent). It was clear during the feedback sessions that the female members need to have PPC that is functional and designed for the female shape.


Led by Workwear Group lead Industrial designer Mark Godoy, the team designed a range of female specific garments that incorporated the latest technology for best construction, fabrication and functionality.


Head of Merchandise at Workwear Group, Vicky Wynn-Williams, said, “We have seen a huge trend in organisations reviewing the female offering, in particular industries that are physically demanding. With an increase in female recruitment, Workwear Group are leading the way to support the female workforce, with a commitment to extend research both on and off shore to find the latest technology and innovation to develop uniforms that cater to all shapes and sizes, with a primary focus on keeping these wearers safe.”

"This change is significant and will enable our female members to feel comfortable in clothing that is designed with their shape in mind."

Lynette Connor
VICSES Manager Assets


New Zealand Post was looking for a uniform supplier who had a base in New Zealand and was committed to sustainability, ethical sourcing, strong supply chain, and logistics management.